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Los Angeleno

Los Angeleno Website

COMING SOON

2019

Los Angeleno was a startup news organization focused on the local Los Angeles scene.

IA, STRATEGY, HIGH-FIDELITY DESIGN, WEBSITE DEVELOPMENT, LOGO DESIGN

Project Overview

The objective of the rebranding exercise was to create a refreshed brand identity that mirrors Blanc 4’s innovation and market leadership. The goal was to develop a cohesive and modern visual language that appeals to both existing and new customers, enhancing brand recognition and loyalty.

Approach

Presenting logo directions to the marketing team

The challenge of rebranding a well-established tech giant required a blend of strategic thinking and creative design. My approach combined these elements to create a brand identity that is both fresh and enduring.