Amblin Entertainment ·
Website ·
2016–2018
Amblin wanted one place for everything it had made, from Jaws and E.T. to whatever was opening that month. I did the UX at Ayzenberg.
Role
UX: sitemap, wireframes, prototypes and the WordPress build
Team
At Ayzenberg, with an art director, an engineer, a producer and the account team
About the project
The project ran in two rounds. In 2016 we did a mobile-first discovery: sitemap, wireframes, a set of mobile comps and a couple of prototypes. One of them, a swipeable timeline of Amblin’s films, helped sell the direction when we pitched. The project picked back up in 2018, when we took it through desktop design and into WordPress, and the site launched after that.
Most of the work was the catalog. Hundreds of titles, two labels with different audiences (Amblin for all ages, DreamWorks Pictures for adults), and fans who usually just want to find one movie. The category pages got filters you can stack and a few ways to sort. Every title page is built from the same set of modules, like trailers, galleries, cast and crew and where to watch, so a 1975 classic and something opening next week can share one template.
The other job was making it obvious that Amblin is Steven Spielberg. He gets his own page, a long scrolling timeline of his career, and a quote from him anchors the homepage.
The desktop prototype: the Spielberg timeline, title pages for Jaws, The Americans, The Help and Lincoln, and the catalog
The 2016 timeline intro prototype. Swipe through the decades and each title plays a clip. It helped sell the direction when we pitched.